Why You're Losing Corporate Clients (And How to Fix It)

Catherine Llewellyn shares lessons she learned from a long and successful career as an executive coach working at Board level in large corporates.

Her work brought together consciousness, self awareness, presence, energy and spirituality, alongside organisational change and business performance.

She explains how introductions opened the door to corporate clients, why finding out what people actually want is more effective than trying to persuade them to buy what you are offering, and how to use skill, authenticity and courage to build trust.

The episode offers practical reflections for anyone working with, or wanting to work with, corporate clients. It explores introductions, authentic contracting, balanced cooperation and the importance of consciously reviewing what is happening within the client relationship

#CorporateClients #ExecutiveCoaching #Consulting

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Where our conversation went:

00:55 How Catherine came to work with senior corporate clients

01:41 The three things that enabled Catherine to enter and succeed in the corporate world

01:59 Why introductions can open doors to corporate clients

03:18 The potential downside when sales and delivery are disconnected

05:13 Finding out what clients actually want rather than persuading them to buy

06:38 Why manipulation does not work and authenticity does

08:15 The importance of meaningful work and positive experiences for senior executives

09:44 Developing an offering that genuinely helps clients achieve what they want

10:48 Trust, skill and courageous communication

11:49 Leaving the organisation and setting up independently

12:18 The research question that led Catherine to interview senior executives

13:14 Interviewing 39 people across around 30 organisations

14:30 What the research revealed about consultant client relationships

14:49 The unconscious parent child dynamic between consultant and client

16:24 Why unconscious role patterns can create problems

17:57 Subpersonalities and the different wants and needs people bring to a working relationship

19:27 Three practical considerations for anyone working with corporate clients

20:05 Creating mutual, balanced cooperation

20:12 Building review and reassessment into the contract

20:30 Recognising unconscious dynamics and unspoken needs

#podmatch #CorporateConsulting #ExecutiveCoaching #Authenticity

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